So, instead of raising the price to reflect their cost, Cracker Barrel decided to dilute their pure maple syrup.
To make this sneaky, they now call it "100% Pure Natural Syrup". Okay, technically (or more likely legally) the cane syrup and the maple syrup are "natural," "pure," "syrup," and all this is 100%. What's even worse is the breakdown ratio: "55% Pure Maple Syrup" and "45% Cane Sugar"
What a crock! If you want to sell diluted maple syrup, fine, but just call it "syrup" and stop pretending it's "pure" or "natural".